Paraguay Country Brand
Paraguay has introduced its new Country Brand, encapsulating its essence within a single letter. The “Y” is the sixth vowel in the Guarani alphabet, and its pronunciation is guttural, highly phonetic, challenging to convey in text.
“Y” means water in the Guarani language , which is the etymological origin of the word ” Water is the most vital element on our planet, the origin of life itself.
The REDIEX strategy aims to position the nation globally based on multiple indicators related to the economy, macroeconomic financial conditions, and global trends. These indicators are assessed by organizations such as the assessed by organizations such as the International Monetary Fund, the InterInternational Monetary Fund, the Inter–American American Development Bank, and other entities that collect data on economic and societal performance. Development Bank, and other entities that collect data on economic and societal performance. This encompasses aspects like tax formalization, education, culture, competitiveness index, and This encompasses aspects like tax formalization, education, culture, competitiveness index, and more.more.
The country brand seeks to position national companies with the potential to compete on a global scale. Countries are recognized for their strengths in specific industries, such as mining or the automotive sector. The idea is for Paraguay to be known and acknowledged globally for the excellence and quality of its products, as is the case with PECHUGON products.
PECHUGON COUNTRY BRAND!